"Nobody was going to just write a check for that idea, because it was so out there," he said. Initially, potential investors and people in the beverage industry told him that the design for Liquid Death's cans looked too much like beer, which could potentially confuse customers, and that "retailers will never put something on the shelf that says 'Death' on it," he said. You're actually making them laugh." Inspiration at the Warped TourĬessario hoped Liquid Death could generate its own marketing, but he still needed money to turn it into a real product he could sell. And if you can do that, they're going to love your brand because you're giving them something of value. "We want to actually entertain people make them laugh in service of a brand. "At the end of the day, we're really creating an entertainment company and a water company," he said. Liquid Death's meteoric rise in just three years makes the company more than just a clever name - even though Cessario admits that might be his product's biggest selling point. Collectively, investors have pumped about $195 million into Liquid Death, valuing the brand at $700 million, Cessario said. If you have any questions regarding this offer, please feel free to contact us through email or you can reach us by phone, M-F 9-5 ET at 1-80.Instead, it's found a wide range of fans, from young people who love the brand's "cool" name and design to moms who want their kids to drink something healthy, Cessario said. Liquid Death packages its " mountain water" in a 16.9 fluid ounce "tallboy" can emblazoned with a melting skull logo reminiscent of craft beers or energy drinks such as Monster and Rockstar.Īlso taking notice are deep-pocketed investors such as Live Nation Entertainment and Science Ventures and celebrity backers including comedian Whitney Cummings and members of music group Swedish House Mafia. Please use the unique links below to purchase Rockstar OG flavors on Amazon.Rockstar Original 12pkRockstar Sugar Free 12pkAgain, we appreciate your feedback and we’re excited to share this offer with you. While many have told us they enjoy these new flavors, we realize this change may have caught some of our loyal fans by surprise.īecause we know you miss the original product, we’d like to make it available to you. This decision was made with input from loyal fans across the country. We heard your feedback and wanted to reach out directly to share some additional information with you.Īs you have noticed, we changed the flavor profile of Rockstar Original and Sugar Free flavors. Thank you for contacting us regarding our Rockstar Energy Drink products. I just bought some so hopefully they are the right ones. No I have not been drinking them consistently through the years. I’m going on 14 years of this being my go to energy drink. Also seems that most people I know stick with the flavor or brand they like. This is like your coffee or creamer all the sudden tasting fruity!! I wake snd drink a rockstar. Now I get to pull out cans and make sure they’re not the Black tab and no double RR”s because Me and my Roommates buy atleast 8 a time if not a case. If your a Rockstar, Red Bull or Monster drinker you usually pick one and stick with it. How can you say “ORIGINAL” and be different. She sent me 4 pack of 4 free coupons because we have bought a case. We thought they messed up in the factory. I called the Pepsi company in the US and the lady who answered appeared to know nothing about this either. Last month I bought some with black tab instead of red or gold, says “ original “ but it’s a grape and fruity taste.
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